With at least three different eras of packaging design in store, Gladiator brand was having a difficult time gaining consumer awareness of their products. To increase brand recognition and set them apart from competitors, Gladiator needed to rethink how their products were perceived in the organizational realm.

The new packaging strategy focused on helping consumers explore their passions by showing alternative use photography and creating a cohesive look across products.

Responsibilities
• Strategy
• Creative Direction
• Photo Art Direction

How do you get consumers who are unfamiliar with a brand interested in their products?

You create an in-store experience that allows for product interaction and provides information about how Gladiator brand products help consumers explore their passions.

Responsibilities:
• Strategy
• Creative Direction
• Bay Design

Standing out in a “sea of sameness” is a perennial issue in the retail environment.

After Whirlpool and Gladiator brands launched their new campaigns, converting those messages to the sales floor was a unique way to help them break away from their competitors.

Responsibilities:
• Strategy
• Art Direction

New products launch consistently throughout the year, but sales associates are not always aware of the new features each has to offer.

Quarterly magazines designed for sales associates highlighted new products, features, or promotions that Maytag, Whirlpool and KitchenAid brands brought to the sales floor.

Responsibilities:
• Design
• Content Organization

The ability to show off key features and benefits is a useful tool for a brand when trying to differentiate themselves from the competition.

Whirlpool and Gladiator brands used product or instructional videos to tell stories featuring common use-cases.

Responsibilities:
• Creative Direction

If you donate to any organization, you want to know that your money is being spent wisely.

The Indiana University Varsity Club annual report helped donors understand just that by illustrating how student-athletes benefitted from their contributions along with the perks of being a Varsity Club donor.

Responsibilities:
• Design

Multiple bands from different cities sharing the spotlight for a one-night-only event can be a battle for top-billing.

This poster was created for just that type of circumstance. Bands from both Indianapolis and Chicago joined forces for a concert event and needed a quick visual to represent their collaboration.

Responsibilities:
• Design

Everyone talks about having that one space in their home that they can be proud to show off or enjoy.

Whirlpool and Gladiator brand photography convey to the consumer what their area could look like when finished with brand products.

Responsibilities:
• Art Direction

Joint pain affects millions of Americans, but many of them are unaware of available treatments for relief.

After an individual requested more information from Northwest Community Hospital, this joint pain awareness kit would arrive and allow them to learn about treatments, help them track their pain, and encourage them to attend a seminar where their questions would be answered.

Responsibilities:
• Design

Graduation is a milestone and Herff Jones is there to make it memorable.

This catalog is jam-packed with all of the products and keepsakes offered and information on how to order them in time for the big event.

Responsibilities:
• Design
• Photo Art Direction

SEO is essential for any business website trying to increase their traffic, rankings, and awareness. But, many businesses are unsure about how to get this done.

Digital Relevance helps these businesses better understand the process to get the most out of their websites. With an easy-to-navigate website featuring downloadable information, Digital Relevance guides clients through the SEO process and explains the advantages of a good SEO strategy.

Responsibilities:
• Design

Medicare isn't flashy, but it's essential for millions of Americans. With all of the different plans available, it’s hard to grasp the attention of your audience.

Visiting Nurse Service of New York's "Bottomless Box" tv spot takes an interesting approach to conveying what they have to offer. Showing the benefits as props along with copy helps viewers better understand all of the advantages of their plans.

Responsibilities:
• Art Direction